NFT Project
First things first - We were sold out within 2 hours!
How do you explain a financial term like "non-fungible tokens" (NFT) in a fun way?
We started out with a designed set of online tokens that generated random prizes
with the aim of launching tradable NFTs at end of the campaign.
Scroll to read more about each stage of the project
Step 1: FOMO
A series of personalized messages were sent to the players to trigger excitement and a fun educational journey.
We decided on a limited first-time pilot but advertised to the entire player base.
Step 2: Time-limited Shopping Event
We created a sense of urgency by:
1. Limiting the purchase time
2. Limiting the stock of all tokens
3. Limiting the stock of "rare" tokens
The token level was clearly indicated with a colorful frame and text below the image.
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Step 3: Performance Assessment & Repeat
We announced token-holder events & prizes.
Next a bigger batch of tokens was sold to the excited players who missed out on the first sale.