NFT Project
First things first - We were sold out within 2 hours!
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How do you explain a financial term like "non-fungible tokens" (NFT) in a fun way?
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We started out with a designed set of online tokens that generated random prizes
with the aim of launching tradable NFTs at end of the campaign.
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Scroll to read more about each stage of the project
Step 1: FOMO
A series of personalized messages were sent to the players to trigger excitement and a fun educational journey.
We decided on a limited first-time pilot but advertised to the entire player base.
Step 2: Time-limited Shopping Event
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We created a sense of urgency by:
1. Limiting the purchase time
2. Limiting the stock of all tokens
3. Limiting the stock of "rare" tokens
The token level was clearly indicated with a colorful frame and text below the image.
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Step 3: Performance Assessment & Repeat ​
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We announced token-holder events & prizes.
Next a bigger batch of tokens was sold to the excited players who missed out on the first sale.
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