Hi-Tech Writing
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I am particularly fond of projects that help start-ups reach new users
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These projects often pose refreshing challenges such as:
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1. How to clearly define a product that is in the making?
2. How to explain technical terms to a wide audience?
3. How to find indicators for a potential market or a new group of users?
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My unique mix of research & creative work brings valuable insights to the table.
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Copywise this process could result in a whole new set of landing pages & social campaigns.
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Scroll to see a sample mock-up
Before any changes
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This landing page was sent to me for a copy test.

My Suggested Copy Campaign
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I thought we could make the new product shine a bit more if we:
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1. Explain what you can do with the product
2. Mention the target audience - marketing personnel
3. Create a short stream of social ads



