All Aboard The Copy Express!
Clawee is an energetic startup with an evergrowing player base of dedicated US gamers
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As the first copywriter on the job I had the task of doing a full app review to replace developer language, correct translation mistakes, write FAQs & game content
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I teamed up with the company monetization manager to think up creative copy ideas
& suggested templates to fit a fast-paced monetization plan
Different player challenges were launched every week
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According to the app's family-friendly marketing strategy
we opted for reality-tv type campaigns
Players were invited to play on the go, compete & win online and physical prizes
I collaborated with the business development team to draft the first full-scale player survey
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The results revealed that players were looking for more communication
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We implemented a new-user journey plan & I drafted a database of +100 SMS messages to fit every possible theme and offer
Clawee's monetization plan included a set template for special occasions
I delivered small copy-bites & puns to give each pop-up a different festive feel
