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All Aboard The Copy Express!  

Clawee is an energetic startup with an evergrowing player base of dedicated US gamers

As the first copywriter on the job I had the task of doing a full app review to replace developer language, correct translation mistakes, write FAQs & game content 

I teamed up with the company monetization manager to think up creative copy ideas

& suggested templates to fit a fast-paced monetization plan

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Different player challenges were launched every week

According to the app's family-friendly marketing strategy

we opted for reality-tv type campaigns 


Players were invited to play on the go, compete & win online and physical prizes

I collaborated with the business development team to draft the first full-scale player survey

The results revealed that players were looking for more communication

We implemented a new-user journey plan & I drafted a database of +100 SMS messages to fit every possible theme and offer

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Clawee's monetization plan included a set template for special occasions


I delivered small copy-bites & puns to give each pop-up a different festive feel

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